![]() You may be familiar with attractive claims on cereal boxes stating such as “All Natural,” “Low Fat,” “Essential Vitamins,” “Good Source of Vitamin A” and more. Most are even sprayed with vitamins and minerals, and sometimes fortified with protein. Don’t be fooled! These highly processed food fakes have no real nutrients. In reality, cereal is merely a smart packaging of some really cheap commodities like sugar and corn mixed with some even cheaper additives like artificial flavors and colors. They should be eating real food.” What cereal really is Kids should not be eating sugar for breakfast. New York University (NYU) nutrition professor Marion Nestle summarizes the problem with so many of today’s boxed breakfast cereals: “Cereal companies have spent fortunes on convincing parents that a kid’s breakfast means cereal, and that sugary cereals are fun, benign, and all kids will eat… No public health agency has anywhere near the education budget equivalent to that spent on a single cereal. ![]() Why would we if there is a packaged wonder like dry cereal that can provide all of the nutrients we need to get our day started? If only this were true. Of course, none of us have time, as the advertisers would like us to think, to prepare real food for our family. There are contests, online games, celebrity endorsements and catchy jingles to draw us in. Millions of dollars are spent annually on advertisements that not only aggressively target children but also convince adults that dry cereals are a healthy and economical food choice. As a kid, I can remember choosing my weekly cereal solely on the advertisements. Well-known author and speaker Michael Pollan says this, ” Breakfast cereals in many ways are the archetypal processed food product of modern capitalist food economics.” Cereal advertising at its best (WORST)Ĭatchy, fun and oh so alluring, food manufacturers have never skimped on their budget when it comes to cereal ads. But at what cost?Ĭereal has been referred to as the biggest success story of the modern food industry. Cereal made it possible for moms to feed her family and get ready for work herself. After all, cereal requires no preparation or cooking. ![]() ![]() Cereal was the very first processed food that was designed to make eating easier - not necessarily healthier. ![]()
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